• The web is an extremely low cost (effectively free) means to communicate information such as training.
• The web is highly adopted and easy for people to use / see.
• Most computers now have the installed players for viewing content - and if they don't - people are now quite comfortable downloading necessary tools.
• Updating content or introducing new content is very cheap from a delivery perspective.
• Managing an email list versus a postal mail is easier to update and has a much lower cost to maintain.
• There is no up front cost of an item to burn to or mail.
• There is no requirement of a USB port or CD drive to access.
  
  

• You must be online to view content.
• You need a fast internet connection to stream data such as a video.
• People don't go to training web sites unless required to - and they only will do it once.
• People don't remember URL's to content - and even if they do - they save to one machine/browser - making it less likely to be used by a mobile customer.
• Any documents you want to provide to an audience requires a download from the web manually by the user, and then becomes stored in a PC, not mobile unique to a person.
• Viewing a URL does not tell you who watched it, or unique viewing. To create a unique user to the web requires expensive CRM management - and a process to identify unique user.
  
  

Flash Drive vs.Web Summary:
The web is the best alternative to a flash drive in distributing training content. It's limiting requirement is that someone must be online - whereas content to the flash drive can be played regardless of connectivity. People are reluctant to save and go to specific URL for training. People are more inclined to plug in a flash drive - especially if they store other personal or work documents to the flash drive. Flash drives support all forms of stored content. Any content (video, Word docs, PDF's, Excel) you desire to deliver to a person requires a download from the web AND - is then stored to a PC. StickyDrive™ software by design creates unique users to each hardware letting a company know if information is being viewed by many unique audience members vs. a few people viewing many times. If the person wants to carry this information with them, they end up burning it to a flash drive.
Conclusion:
The greatest advantage of StickyDrive™ software in a flash drive for training / content delivery mechanism versus a CD or Web delivery is mobility, frequency and ease of use, unique reporting to individuals, low cost updates, and cons savings. The flash drive provides the mobility of a CD, with more ubiquity and player receptacles (USB port versus CD drive). StickyDrive™ software in the flash drive offers the low cost updating of content via the web, and the reporting / tracking that CDs lack. The flash drive wins hands down in its mobility and ability to carry valuable documents and content with a unique person, compared to being stored in a computer. The flash drive has another unique advantage with StickyDrive™ software where our use studies have proven that consumers will store other data (work or personal) on the drive and use the hardware for other purposes, providing more frequency of use providing more impressions of the training materials, more branding and connections to a company communication objective. A flash drive with StickyDrive™ software is an extremely mobile and convenient device - unique to a person - that captures both the value of portable content and the low cost update and delivery of the web.
StickyDrive™ software in a flash drive offers significant advantages to traditional methods to delivering training, catalogues, pricing, new merchandise, sale or discounted inventory, or just news to a target audience.