StickyDrive™ is value added software that can be installed in portable media devices such as flash drives, flash cards, and MP3 players. The software has features benefiting both the end user and companies desiring to promote their corporate message. For the end user, the integrated functionality of the software helps people organize, find, and use their stored content. For retailers and the promotional products industry providing the device, the software can be customized to "brands the inside" of a flash drive offering a custom designed graphical interface incorporating their logo, schemes, and colors. The combination of useful functionality assures the recipients will continue to use their media device and continue to have brand impressions of the corporate sponsor.