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Inspiring Results on P.U.R.P.O.S.E.® |
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The star in our logo stands for “Infinite Potential”. We believe that with a clear mental picture of what “success” looks like, and the right ingredients, anything is possible.
In order to Succeed Deliberately™ we need to choose services and people on purpose to get the right fit. That is surely the straightest path to success. |
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So what do Promotional products have to do with Results? Everyone loves gifts and typically “logoed stuff” makes great ones! But what if we asked you if you thought your branded merchandise could generate measurable R.O.I.? It can but it takes a paradigm shift from ‘giveaway’ to ‘invitation to purchase’.
The P.U.R.P.O.S.E. program is like a “communications audit”. It’s meant to check your promotional purchasing with your communication tools against your marketing and communications. We’re looking for continuity and maximum exposure. We ask strategic questions in seven categories – hence the acronym P.U.R.P.O.S.E – to uncover communication expenses that, if applied differently, might more appropriately be categorized as investments.
Once the audit is done, we have a fantastic opportunity to build your brand with continuity and a plan that everyone can get excited about. |
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international or Internet shopping can be a “buyer-beware” and potentially costly experience. The repercussions of receiving incorrect product are not only about lost dollars, they’re also the panic that results in things not happening as expected! The short-term result might be embarrassing; but the long-term effect of missing the deadlines or potential sales opportunities could be disastrous. We’ve eliminated the fear factor of international purchasing and distribution three ways:
- Our international manufacturers are required to adhere to social compliance rules and put our products through third party, independent tests prior to being released.
- A pre-production sample is produced in advance to ensure the colours, the size, the materials and the costs all match your expectation and requirements. Only once we’re 100% confident you’re satisfied do we go into production.
- Every country has its own rules and regulations with regards to international exchange. We watch currencies and have professionals in place to advise and council on product ingredients and potential border-crossing challenges. Keeping alert means doing it right the first time.
If you have multiple locations or simply wish to create a custom promotional program to go anywhere around the globe, our international expertise will serve you well. Benefit from the economy of scale plus continuity of your brand with a single, creative source. |
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Charity walk T-shirts are great to give participants bragging rights. That same T could sabotage a great marketing effort and zap much-needed funds from the budget. We all know that an XL T doesn't fit everyone. Plus giving the T at the start of the race means many people don’t wear it and the sponsors on the back don’t get the visibility they paid for. What’s the answer? Stop the insanity. As Albert Einstein said, the definition of insanity is doing the same thing and expecting different results. So, if you want to get more love from your participants (engagement), and give more love to your sponsors (loyalty), perhaps it’s time to run your fundraising events differently.
Our “Hugs from the Stars” program generates deliberate results and love for both the corporation and the charity. It’s a 3-way promotion to rally a corporate team – or several of them – and generate some excitement as you build.
It’s systematic, targeted and fun.
Whether you’re a volunteer with a one-off golf event or an Executive Director requiring continuity and explosive results with calendar of initiatives, we can partner with you to maximize your communications efforts and get the most bang for your fundraising buck.
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Let’s get one thing clear. A brand is not a logo. A brand is an experience. A brand is what your clients, your stakeholders, and your staff, see, feel, and think about your company and your products. Branding is changing. It’s no longer that a company can deliver a message through traditional advertising and the customer or consumer buys it. The internet has changed all of that.
Consider the words of Marshall McLuhan spoken in 1964, “Your medium IS your message” and know that your brand is constantly being evaluated, massaged and shared. Much has changed about the control you have over your brand.
Now consider this: the one-to-one approach. It’s a way to take back some of that control and deliver your message with a targeted approach. Sounds rather simple but it’s a tactic rarely employed. Most companies simply put their logo on stuff and miss tremendous opportunities to deliver the brand.
If you’re a marketing or brand manager this service will make you a corporate hero.
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Whether it’s a sales team, a production team, a fundraising team, a dealership team, a franchise team, or corporate team, they all require the identical tools to thrive. If you’re an H.R. Manager, a V.P. Sales or a Business Leader you know that once the goal and plan is established the next steps include clear communication, the right tools, and an incentive and reward component.
- Since communication is a two-way street, it’s critical to communicate the goals, plans and rewards in a way that meets the receiver head-on. It’s also not enough to simply announce the goal once. Regular communication pieces to maintain engagement – especially if your goal is an annual dealer incentive or long-term sales target – to ensure the enthusiasm, and ultimately the results, are the highest they can be.
- Promotions that inspire a desired behaviour are the most important and they’re easy to identify. They’re the ones that keep the goal in front, are integrated in our daily routine, and help us be more effective in achieving success.
- We live for praise and recognition! In fact it’s stated in survey after survey that we want our work to count for something more than a pay cheque. Establishing the right incentive to match the goal and the team (as big as a trip and as small as a pizza party) then celebrating that reward brings your team even closer together.
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Contemplating bigger goals? Include these sessions into your next team-building event.
- Creating a powerful team requires that they learn to communicate effectively with one another. There’s no eye-opener like the Insights Discovery Session led by Paul Fini. This day is designed to helps teams identify strengths to create more synergistic environments; people aligned to common goals and objectives. It’s a full day seminar that includes 40 page personalized profiles for each of the participants and dynamic activities to help everyone work more effectively together.
- Top it off with the “Goal Achiever” workshop. We’re certified providers of this mind-busting program developed by Bob Proctor of Life Success Productions; featured philosopher in “The Secret”. This session blows the lid off traditional thinking and promotes clear thinking and accountability of goals.
Whether yours is a big goal or a small goal, it’s your goal and deserves attention. Together we can discover which elements work in alignment with one another, your mission, to Succeed Deliberately™
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Where big believers that it’s important to do what you do best. That way if you collaborate with complementary professionals who are specialists in what they do your chances of winning multiplies exponentially. It’s like the old saying, “You have to do it alone but not by yourself.”
We’re experts in promotional communication. We collaborate with a team professionals including:
* An Executive Coaching Firm that guarantees a least one epiphany www.epiphany.com,
* A Business Insurance and Benefits group who cares as much as we do www.mhcinsurance.ca ,
* A business writer who also teaches the profession www.edwardlaba.com ,
* A most creative and enthusiastic Event Management company www.gatheringseventplanning.com,
* A P.R. firm that will convert you from traditional advertising www.birchallpr.com
* International translators who create your own branded dictionarywww.accutranslations.com
We will recommend them during parts of our work together or offer you a referral to a professional in the organization. |
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