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P.U.R.P.O.S.E. © Promotional Program design and audit
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Insights® programs
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International product sourcing
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Custom designed promotional products
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Strategic communications consulting
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Copy writing
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International program fulfillment
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Direct response campaigns
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3-way promotions (Corporation/Client/Charity)
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Microsites
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Focus groups
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Vehicle wrapping
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Packaging
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R.O.I.+ © results-oriented Trade Show package
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P.U.R.P.O.S.E. © Promotional Program design and audit

Inspiring Results on P.U.R.P.O.S.E.
So what do Promotional Products have to do with Results?  “Swag” surely makes great gifts and “logoed stuff” seems like a must-have for any company that wants to create awareness of their brand; but are these “trinkets” given credit for all they’re worth?
Or an even better question – is branded merchandise purchased with a purposeful intention to really drive the brand?
We’ve witnessed warehouses of “stuff” bought to fill promotional budgets which means there is plenty of “stuff” when you need it but is it the “right stuff”?

Swag is often seen as frivolous and fun and, well, all I can say is, “We take our fun seriously!”
Promotional Products, because of their one-to-one gift approach are the most effective message communicators because they’re FUN and INTERACTIVE, and if chosen properly are RELEVANT and BEHAVIOUR CHANGING.
Ready to motivate staff through a wellness program?  Sponsoring a golf tournament for prospective clients? Want to be on fire at your next trade show?

This P.U.R.P.O.S.E. program is like a communication audit that ensures your promotional buying is right in line with the rest of your corporate profile and message and creating action to your brand at each and every event.  
We ask some strategic questions under 7 categories – hence the acronym P.U.R.P.O.S.E - and the end result?  Promotional Products move from the expense side of your ledger to become one of your most valuable investments!
Ask one of our Communications Strategists for an intro session to see if you’re ready to have some serious fun!

 

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Insights® programs
 

Fini Consulting incorporates Insights® programs into their services to help individuals and teams work with more synergy and effectiveness. Learning about the basic personality types and how to recognize them, and how our personal preferences, perceptions and life experiences define our own unique nature, helps us communicate more effectively.

By completing an on-line psychometric test, participants can receive a 40 page personalized profile which provides them with significant insight regarding their management & sales preferences, their motivation, strengths, weaknesses and even offer specific suggestions for improvement. The Insights Discovery workshop strengthens communication & leadership skills and improves interpersonal effectiveness, through increased understanding of self and others.

This is just the beginning! Working with JAE associates Ltd. and Fini Consulting is not an "event" that comes and goes. We help individuals, teams and organizations succeed by creating more synergistic environments - people aligned to common goals and objectives, and working more effectively together. We can help you improve trust & understanding, build stronger teams and improve leadership's effectiveness, as well as adding impact to your communication effort  for a more consistent and sustainable communication strategy.

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International product sourcing
 

International or internet shopping can be a “buyer beware” game of chance.  We’ve eliminated the fear factor with the reassurance and global inspections of our factories in Canada, the U.S., China and Europe.  Social compliance rules are adhered to and international sourcing offers an opportunity for value comparisons and program planning.  Also you’ll have the ability to choose product in the location of your event, office, show or venue without the costs of added freight and taxes!

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Custom designed promotional products
 

Can’t find it on the shelf?  Many of our factories offer complete custom options with renderings and pre production samples of uniquely designed product.  Why settle for a traditional black tote bag at your next conference when your pantone green and orange combination is very much a reality!

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Strategic communications consulting
 

When you’re ready to really take action our P.U.R.P.O.S.E. program will bring your strategic communications into focus.  If you’re not sure this is for you call upon one of our specialists for  “Strategic Communications Consulting” to brainstorm on hidden treasures or potentially untapped resources in your organization.

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Copy writing
 

“Great writing isn’t great unless it generates results.”  That’s a direct quote from our lead copywriter Ed Laba, a 30 year veteran who really knows his stuff.  In collaboration with Ed we’ll help you write everything from catchy emails to business proposals to press releases to capture attention and get the results you’re looking for.

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International program fulfillment
 

From creation to event, this international fulfillment program offers a turn-key approach to campaigns requiring international drop-shipping of 1 to several thousand items and is completely customizable. 

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Direct response campaigns
 

If you’re used to 1-2% as an effective stat on Direct Response campaigns then get ready to blow those numbers out of the water.  Research says that by adding an interactive promotional product, response rates increase in the hundreds of percent.  Add a dose of extra creativity, effective copy writing and a measuring component and you’re off to making record sales!

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3-way promotions (Corporation/Client/Charity)
 

This unique promotional concept that brings you closer to the community by engaging a charity in your client gift program is nothing short of brilliant.  (We can say that because we’ve built on a great design by Jeff Tobe, Author, Coloring Outside the Lines).  Providing for not-for-profits is probably already part of your business M.O. – do it with flair with a WIN-WIN-WIN!

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Microsites
 

Ready for the big Launch? Ensure you have a landing area for your audience. JAE associates Ltd. offers Micro-website design which will allow you to effectively measure results and complied information about your audience ( visitors) . A Micro-site is typically a short- term website designed to compile information about a specific topic or campaign and provide you with the ability to interact with your client, get feedback and promote your message on the world wide web.

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Focus groups
 

Getting a qualified opinion could mean the make or break of your campaign.  A focus group can offer the necessary feedback to put the finishing touches on your marketing pieces.

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Vehicle wrapping

IMPACT! As we see it, large vehicles (Buses, Trucks, any type of Transit,) are an empty canvas waiting to communicate your message.

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Packaging

Packaging should have one and/or two of the following  1) create impact with a second use  2) ‘green’ or long-term use.   For example we recently did lapel pins for one of the cancer agencies.  Rather than simply polybagging the pins we adhered them to a “romance card” that thanked the donor and explained how the money from the pin was directly benefiting victims of cancer.  Big impact and generated more sales of the pins.  “Green” packaging is nixing the traditional box and housing your promotional gift in another promotional gift with a second use.  Food for thought!!

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R.O.I.+ © results-oriented Trade Show package

When we ask our clients why they are displaying at a trade show they typically answer with, “We just have to be there” or “…we want to create awareness” or “…because we attend every year.”  Do any of these statements appear to drive R.O.I.?  We didn’t think so either.

So we’ve designed a 3-step process to zero in on the business you want with a duplicable process that ensures success.

R             Reach out
           On-site activity
I              Invitation to purchase
ROI GRAPH

This template, proven process means all you do is fill in the blanks to our strategically asked questions then we go to work to build a fun and easy-to-implement system that will work for you over and over again.
Check out the pie chart and see that more money is typically spent on freight than is on promotion!  Why go through all that stress and expense to not have a planned outcome?


 
ROI+ for Trade Shows – your best investment is before you get to the show!  Call to speak with a Communications Strategist and learn more about the unique value of the “+” and how ROI+ can make your next event your best ever
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