CLIENT:

Bermuda Aviation Services.  An aircraft service company exclusive to the Bermuda International Airport

CHALLENGE

Create a new uniform that:

METHODOLOGY

Uniforms are typically chosen from a catalogue that services all climates with less thought to the comfort of the worker and more thought to the durability of the garment.  BAS recognized that their workers were required to “layer” their current uniform in order to be seen which created significant resistance.  WE recognized that the only place that could pull safety, service and design criteria into one garment was on the design table.

.RESULT

Safety met comfort and fashion for the first time at the Bermuda International Airport.
Rather than a typical uniform shirt we fashioned an exclusive polo design and used two colour-ways – high visibility green and “airport” blue – creating a classy and versatile shirt that the staff, very simply, loved to wear. The fabric was a new technical blend made for the climate. By incorporating high candle power 3M reflective striping across the chest and over the shoulders workers would be visible from all angles with ONE piece of clothing. The piece was branded both front and back with the BAS logo.We
added a matching vest and jacket and a long-sleeved shirt to support challenging weather conditions.

TESTIMONIAL

Service with style:  “If they look good the perception is that they offer good service.” Said Gene Bean, President, BAS Group of Companies about the staff image “…and people love to wear them!”, which met our first objective of style and professionalism.  The perception is clear: employees in comfortable uniforms offer improved service.

IMPACT

“Previously it took at least two uniform pieces to meet the required standard and invariably the most important piece – the reflective vest or belt – was left in the locker room or lost.  The new design eliminates that possibility.” adds Mr. Bean.
Safety:  Mr. Bean reiterated, “High visibility is the standard for all airport facilities.  Not only is it important to be seen in low or poor light but personnel must be seen from a distance, whether it be from the cockpit of a taxiing aircraft or in a vehicle approaching the ramp to provide service.  To meet the SAFETY criteria our big challenge was to design clothing that was comfortable and professional.”  Quite simply ALL runway and service staff ALL wear THIS uniform.

Client:
NABS, a not-for-profit dedicated to supporting the advertising industry, relies on a number of year-round venues to raise funds for their services but none is as comprehensive or meaningful to their year as the Ad Auction.

Challenge:
NABS’ growing draw on services meant an aggressive target for increased funds in 2007. “We needed to maximize bids by keeping the auction top-of-mind with key buyers for the full 3 month auction period.” Mike Fenton, NABS Executive Director

Methodology:
A custom designed note holder that mirrored the “auction tag” featured on the collateral and website was couriered to key agencies and buyers. On the note-holder was clipped a personalized message directing them to the website and requesting their needed support.

Result:
This useful desk item was not only a welcomed gift, the design continuity and personalization drove enough buyers to the website to accomplish a 30% increase over target.

Testimonial:
“NABS used Great Canadian Promotions services to choose and develop note holders to thank and remind people of our biggest fundraising event, the 2007 NABS Ad Auction. Great Canadian Promotions was very efficient and helpful from beginning to the end assisting us with this project and overachieving our goals.”

Georgina Perez
NABS Project Coordinator

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Client:
BEST WESTERN Hotels in the Ontario Region wanted to support the athletes of Skate Ontario with an item that spectators and fans could throw on the ice to applaud the skaters after their performances.

Challenge:
Two-fold: 1) designing something that would carry from the stands to the ice without damaging the ice surface or create a hazard for the skaters 2) that once this gift was tossed to the skaters the fan had something to reinforce the Best Western sponsorship.

Methodology:
A custom designed “skating bear and pen” combo was designed and created out of foam. The bear wore a Best Western T-shirt and the reverse side of the gift had an area for the fan to write a personalized message to the skater. The pen was a 9” foam billboard perfect for the task and many others.

Result:
Best Western clearly received a spot of distinction in terms of prominent sponsorship and the skaters collected thousands of heart-felt notes for aspiring protégés and applauding fans.

Testimonial:
“You’ve done a great job! Thanks for all your help.”

Sharon Hales
Best Western

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Client:
PMA decided it was time to take Amarula liqueur – “the Spirit of Africa” – to a much younger audience.

Challenge:
To design something that would appeal to the “twenties” crowd – 180° shift from the typical buyer - and could be easily distributed in bars to promote the serving and further purchase of Amarula.

Methodology:
The campaign in Toronto and Montreal featured wrapped street cars and cases of Amarula flavoured “lip butters” distributed to their target audience. Blending an Amarula-identical formula in a non-alcohol fashion was as critical as creating a natural product perfect for both genders. The goal was to get Amarula on everybody’s lips, initially at a launch event, then in the bars and clubs as Christmas celebrations were just kicking in.

Testimonial:
“We are grateful for all your efforts in getting these lip balms done in record time. Everyone loved them at the event, they were a big hit!”

Julia Gradwell
PMA, Assistant Brand Manager

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Client:
You’ve seen “The Secret” – now it’s time for Bob Proctor (showcased philosopher) to re-launch SGR (The Science of Getting Rich – his signature seminar series) to empower individuals to reach the success of their dreams. SGR is based on a book of principles written in 1903 – Bob Proctor has spent 40 years teaching these and other principals and knew it was time to repackage this 10-year-running seminar series into a home-study course and make it available to everyone on the planet.

Methodology:
A first-class leather binder was specifically designed to house all of the program contents: course study book, hard cover SGR text, MSI board, vision board, pen/highlighter combination, matching leather CD holder, and an MP3 with 12 tracks of course material. We also created a “Secret Agent” wallet card containing a specific membership number to encourage interaction on the website as well as an “SGR live” seminar coupon. The custom box carried the SGR branded medallion and cushioned the entire kit during international shipping.

Testimonial

“Jack Canfield (author “Chicken Soup” series) and I agree that this is without question the best presented product in its category ever to hit the market.” 

Bob Proctor
CEO and Founder, Life Success Productions

“I think they look great.  You guys are awesome!” 

Rhonda Cain
President, SGR

Get the Science of Getting Rich Program! Get it Today!>>

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