THE SPIRIT OF AFRICA SHINES GOLD IN TORONTO
Toronto, January 28th, 2008
Amarula Cream Liqueur - “The Spirit of Africa”- promotion wins GOLD for Oakville based communications company, Great Canadian Promotions in the national Image Awards competition.
In conjunction with the Amarula brand team at P.M.A. Canada, Great Canadian Promotions created an Amarula flavoured lip butter which was served by wait staff in bars and clubs in the GTA during a special 8 month, 50 event promotion in 2007. The Image Awards judges representing the Promotional Products Professionals of Canada recognized the triple digit sales increases as proof that Amarula was on everybody’s lips.
“These little pots of lip butter are a great way to create an interactive, experiential link with Amarula and are the perfect gift for the influential urban audience.” Says Jae M. Rang, MAS, CEO and Founder of Great Canadian Promotions, a division of JAE associates Ltd.
This is the 5th Image Award received by Great Canadian Promotions for generating creative and strategic solutions to marketing objectives. Jae M. Rang, MAS, is also the Past Chair of the Promotional Products Professionals of Canada, which serves more than 1600 member companies across Canada. The Image Awards show is held in conjunction with the national conference held in January each year.
Amarula lip butters will soon be available in additional markets in Canada. Great Canadian Promotions enjoys an enthusiastic relationship with P.M.A. Canada and together plan to continue to increase the number of Amarula customers across the country.
JAE associates Ltd. – Inspiring Results on Purpose™ was established February 29th, 1980 and is a full service promotional agency specializing in strategic communications employing promotional products. For further information contact Jae M. Rang, CEO at 905.829.4743 X221